What is the crowd's opinion of OWOX BI?

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Here are some of the best Marketing Attribution tools:
- Adobe Analytics
- Bizible
- Roivenue
- Attribution Insights
- Attribution Data Cloud
- Singular
- DailyStory
- TrackMaven

OWOX BI Attribution is a good tool to evaluate both, the online and the offline campaign input into your revenue. You can find out which of your advertising campaigns were under or overvalued, in order to optimize your advertising spend and optimize your advertising strategy considering how your ads perform on different devices, at different stages of the funnel
Here's more info on the tool https://www.owox.com/products/bi/attribution/"

What type niche are you looking for?

Ping me if you have interest in writing product/digital analytics (both tech and business side) and data driven business models in general.

I I've thinking to start newsletter around this anyway.

If you want understand bit deeper what type of content I'd like create here is good list of example people.

https://www.owox.com/blog/articles/marketing-analytics-experts-resources-events-marketers-should-follow/

Angle could be bit different as I'd probably would like write to PM, CPO audience rather than for marketers due much less competition and equal if not larger market

Video marketing now can not be taken as a basis. You need to use it only when another marketing is already installed and configured. Only in this way will he continue to work. I always advise beginners to use web traffic analysys all useful base for beginners. Especially in this blog everything is described in great detail https://www.owox.com/blog/use-cases/web-traffic-analytics/

In fact, Google Analytics is able to do almost all of what is needed for qualitative analysis. You just need to be able to use it correctly. I recently read an article that helps business dashboards make data-based decisions. I recommend to see how effective it is https://www.owox.com/blog/articles/dashboard-dreams/. Have you heard of this before?

Yes, it's possible.
There are different Attribution models, such as:
- First Click
- Last Click
- Last Non-Direct Click
- Data-Driven (GA360)
- Linear attribution model
- Time Decay attribution model
- Position Based attribution model
- Funnel Based Attribution model

You could try out OWOX BI Atrribution to measure the performance of any events, including offline ones, for your business. It's pretty easy to configure and it's more accurate. Here are more details about it https://www.owox.com/blog/articles/funnel-based-attribution-model/

I believe Analyzecore and OWOX have articles about how this works: http://analyzecore.com/2017/09/28/marketing-multi-channel-attribution-model-based-on-sales-funnel-with-r/ https://www.owox.com/blog/articles/funnel-based-attribution-model/

Did you heard about this attribution? https://www.owox.com/c/na - evaluate each step in the conversion process, not only the final one - include offline orders, calltracking - сalculate the probability and value between the steps of the funnel Watch how it works: https://www.youtube.com/watch?v=sId2AQ9_vzg&t=1029s

Hi! Indeed, using Google can benefit your business in so many ways. Not only it helps you avoid sampling in Google Analytics, but it's also a great tool for data consolidation and reporting. Unfortunately, export from Google Analytics to Google BigQuery is only available to Google Analytics 360 accounts. If you’re using the free version of Google Analytics, this feature won’t be available to you. There's another way to get unsampled data from Google Analytics into GBQ without intermediaries, and almost without coding. Perhaps the following information will be useful to you: https://www.owox.com/products/bi/pipeline/google-analytics-to-google-bigquery-streaming/ https://www.owox.com/blog/articles/google-bigquery-data-collection-methods/

And that's the data which is needed to obtain the holy grail of advanced attribution model. Maybe here you will find more details on how it is done.

Anyway, be sure, I've got the idea and will provide more details in articles.